What means digital transformation?
The term digital transformation is a fashionable concept. All directors believe that having a website with good usability means that they are already digitally transforming their company, but nothing is further from reality. This process is longer and more complex than many people think, so it is necessary to contact specialists. In this article I will tell you what digitalization consists of, and the advantages that they will bring to your company.
What means digital transformation?
This movement consists of modifying the dynamics of the company and the organization of it, to adapt them to the future. Nowadays this is not an option, it is an authentic obligation. A fact that supports this transformation process is that the companies that are submerged in this change register an increase of 39% of their sales.
All departments of the company will be affected by the process of digitization. From the top management, to the administration, and going through human resources and customer service. Technology advances very fast and unfortunately companies are slow in their implementation, and the bigger the worse. A quick company in decision making is one of the objectives of this process.
The first change that must be present in a company must be in the mindset, be open to changes. People who are not afraid to explore new paths and take risks. The process must have a descending insertion procedure, that is, from the highest to the lowest spheres.
What advantages will digital transformation bring us?
Digitization maintains a direct relationship between business results and technology. Below I list a few advantages that you will get in your company when you decide for this movement:
- Productivity: it will improve the efficiency in the productive processes. The digital channel will be the priority for the company, both internally and externally.
- Costs: is related to the previous point. By improving productivity will produce more but consuming less. In this way, business competitiveness will increase.
- Clients: the primary objective of a company must be the customer’s experience. With the improvement of processes, such as customer service or online sales, customers will be more satisfied. By improving the customer experience, a greater percentage of these will be maintained in a more prolonged manner over time.
- Business opportunities: the more the company grows, the more possibilities to acquire new business will have. You can also expand your range of services
Although globalization is a reality, in Europe we are one step behind the United States and Asia. So it is essential to accelerate that digital market. Digitization must be taken as a process, and not as an objective to be fulfilled. It is necessary to change attitudes and get out of that comfort zone that sometimes becomes a prison.
I trust that with this article on digital transformation you realize the importance of digital transformation. It is not just a process related to digital marketing, but with the company as a whole. Not only to grow, but to survive in this changing world.
See you in the next article!
