Tips for making an online portfolio
An online portfolio represents a clever way to showcase your work, so that other people are aware of your skills and abilities. An online portfolio allows you to reflect your identity through your work: photos, graphic design, videos, web design, projects …
Owning a virtual portfolio can be the reason why a potential client finds you. It is probably the first impression of who you are and the work you do. Therefore, it is recommended that it be optimized with SEO techniques and designed creatively.
How to make a good online portfolio?
In my case, I made my website as a portfolio, to grow professionally and to be able to show some of the work I have done in recent years, so I know what I’m talking about. Here are some points to highlight from the rest:
Select the highlights
It is not possible to include all of our works, as it would end up being too much information for the user. It is important that you select the most interesting or attractive projects for the public. This will cause people not to lose interest, and can see the quality of your work.
Choose the platform
Select the structure or medium that best suits your type of work, making it visible and attractive. If, for example, you are trying to create a portfolio to show your photographic work, use a social network such as Pinterest or Instagram, in addition to having a clear web page.
If you are a writer, it is always interesting to set up a personal blog, where you can share all the publications you have made in the different media.
Trends, techniques and technology change rapidly, so don’t include anything that is more than three years old, try to keep your portfolio modern and eye-catching.
A good strategy to give credibility to your portfolio is to include the stories of people with whom you have worked, this can be essential to attract more clients.
They can work as a recommendation since these stories give an idea of what it is like to work with you from different points of view. If you don’t own, start connecting with former clients, co-workers, and bosses.
El uso adecuado de varias tácticas de optimización de motores de búsqueda (SEO) le va a permitir asegurarse de que su sitio web sea encontrado cuando las personas lo están buscando.Para hacerlo adecuadamente enfoque su atención en estos tipos de técnica de SEO:
SEO on site:
SEO off site:
This is the work you do with other websites to drive SEO value to your portfolio. It usually works through a backlink strategy, which is why social networks like Facebook are so useful. Look for quality links that are related to your sector, because if not, they will be of little use to you.
What are you waiting for to create your online portfolio?
There are many advantages of having an online portfolio for your personal brand and for your professional growth. The beginnings are always difficult, but before you know it, you will have a wealth of material to offer to your potential clients.
See you in the next article!