Social media for businesses , which ones do I need?
Social media has changed the way we communicate, both between us and between companies. There are many companies that wonder if they should have profiles on social networks, but before we get crazy to open profiles we must ask ourselves several questions. The decision of profiles in social media for businesses is not so simple, but once we answer those questions, we can be present on the platforms that interest us.
What social networks are my clients in?
Social media can generate a large number of customers, so it is important to be close to them. Think about it like that, if you dedicate yourself to selling pet food, what social network is best for you, Linkedin or Mascotea? I think in this case the answer is quite clear, isn’t it?
What use do users make in social media?
Each social network works in a way, for example Facebook is a social leisure network, which can be very interesting to a travel agency, while in Linkedin that leisure travel agency would not have much market.
What goals do you have?
Do you want to become an informative reference in your sector? Do you want to get customers or leads? Are you looking for employees? Depending on what objectives you have marked some social networks will be worth and others not.
Do you have enough resources?
It is important to know that if you do not have time or money to work 100% on social networks, it is better not to start. The reason is simple, nobody is confident that a company has not published a month or never respond to comments …
What types of social networks exist?
There are a lot of social networks, many more than you can imagine, but in this post I will only talk about the most important and what you can get with them. Before this I would like to do a mini-introduction, to talk about vertical, horizontal and geolocation social networks:
Horizontal social networks: those also known as networks generalist social networks seek interaction between people and brands without a specific objective and without any specific topic. There are conversations on all possible topics, Facebook or Twitter are the great examples.
Vertical social networks: social networks specialized in some sector. Linkedin or Womenalia are great examples.
Geolocation social networks: those that are based on the location of people, Tinder and Foursquare are good examples of this type of social networks.
What social network suits my company?
We all know that it is the most widely used social network worldwide, but not for that reason we have to be present in it. It is a very personal website, so it will be very useful if your business is B2C.
Travel agencies, gyms, shops, these types of companies have an interesting niche there, although I do not say that for example an industrial company can not have a profile, but it is clear that in this river little can fish.
Those companies based on a B2B model have an interesting niche in the professional social network par excellence. In recent months there are many people who are starting to use Linkedin to share personal news, and they are being criticized by users.
Recruiters, IT companies, professional event companies have a place in Linkedin.
The great advantage of Twitter is its speed, but it can be a disadvantage as well. It is mandatory to be active if you want to leave a mark on this social network, especially since it is the social network most used by users to complain or ask questions, it is the new customer service.
Some examples that could have a profile on Twitter are political parties, newspapers, freelancers …
The social network par excellence for branding, very useful for both B2B and B2C companies. It has a very high interaction rate and it is easy to get likes. If you dedicate yourself to the world of image or photography, it can be perfectly your main social network.
Risk sports agencies, ski resorts, photographers have a good space to work your brand.
Not everyone considers it a social network, I do. ALL companies must have a profile in Google My Business, as our customers can find there all the information related to our work, location, and above all our customers’ opinions. In addition, it has an extra value, and it helps position your website.
Before opening a social media profile for your company, make sure you really need it, since otherwise you will be wasting money and time that you could invest in other points of your project. Be clear about the objectives you want to achieve and the way you will do it, either more visual or with quality text content, and strive 100% to satisfy your users.
I hope you find this article about social media for businesses interesting and that it helps you make a decision about what decisions to make. If on the other hand you consider that you do not have time, and you are thinking of a person for the management of your social networks, do not hesitate to write to me.
See you in the next article!