Increase sales through social media
Selling using social networks is something increasingly used by companies, among other reasons because they have been able to adapt perfectly to the changes and demands of users and consumption habits. Another of its advantages is that the product or service can reach a greater number of people due to their popularity and their positioning compared to conventional channels. Therefore, in today’s article we will see how to increase sales through social media.
Social mediaare attractive and effective means of disseminating content, creating a brand community and managing branding. Therefore, it is essential to include them in digital marketing strategies because of the great opportunity for growth, positioning and sales or customer acquisition that they represent.
Here are some ways to increase sales through social media.
Select social media and be visible
The first step to begin to obtain favorable results in the networks is to choose the most suitable ones to develop your business vision. For this you must carry out a research process, in which you will have to take into account your target, objectives and competition. The next thing will be to start or boost your communication activity with quality content, interacting with users and publishing frequently.
Create interesting content
Content is king. One of the most important things in the world of social media is to be interactive and generate value. We must generate interest in our users by offering them attractive content. For example, if we promote a shoe brand, one way to generate value would be by providing additional information that helps users to put together different looks with them and the clothes they have available.
Present positive experiences
One of the advantages of social media is that users, before buying, have the advantage of accessing third-party comments to read their experience with your product or service. This has a fundamental role, because as a general rule, users trust the opinions of third parties more than the company itself, as it should be on the other hand …
Therefore, it is important to promote good testimonials as they generate the confidence necessary for other consumers to decide on your proposal. Turn your followers into the protagonists of your brand, collecting and publishing their positive comments, these can be obtained through email surveys or directly on social media.
In social media and in the purchase process the visual aspect is fundamental, that first impression is everything, therefore, the graphic design and the quality of the images is of vital importance, it requires being professional and careful. Videos are also an excellent resource to use in the product “showcase” process. The development of an attractive video is essential because the user is hooked.
We recommend creating multiple actions so that the user can express himself on social media. If you have a physical store, it is important to make visible Hashtags, users and slogans on the packaging, shop windows. The possibilities are endless, you just have to identify and execute them.
Special Online Customer Service
Another advantage is the fact that social media facilitate customer service, but it is a double-edged sword. The channel through which the consultation arrives must be respected. If a user communicates through a social media, because it is appropriate, it is recommended not to change the channel, that is, the response is immediate by that same means. Do not neglect the interaction and do it with an appropriate language otherwise the user will change the product or supplier.
Complement these actions by creating an online store, creating a multi-channel customer service, integrating the website with social media and updating your strategies with each improvement launched in the networks.
I trust that these tips to increase sales through social media will be useful to you, and that is that I use them both personally and in my digital marketing agency. Highlighting the importance of taking care of the image we offer, without lurching.
If you want to share with us other ways to increase sales through social media , I will be happy to read it in the comments.
See you in the next article!