What is black hat seo?
On many occasions you will have heard, in the case that you are interested in the organic positioning of the web pages, that there is a lot of talk about black hat seo, a tactic prohibited by Google. Do we know everything that entails, or what practices are those? Because as you will see throughout the post there are some techniques that I am sure you use for the positioning of a website, and that according to Google we should not do.
What is black hat seo really?
Black SEO is considered as an attempt to improve the organic positioning of a website with the implementation of unethical techniques that contradict Google’s guidelines. That is, cheating.
As a curiosity to indicate that the name of black SEO comes from cowboy movies, where the bad guy was always characterized by wearing a black hat, while the good guys wore it white, hence all positive and legal techniques have the name White SEO hat.
What tactics are considered so?
Below I am going to show you some of the most used or most famous SEO black hat tactics. Some of them have already been deprecated, due to improved search engine tracking technology:
- Cloaking: This technique consists of showing a different content depending on whether you are a real user or a robot, a spider that is dedicated to checking the content of web pages. This technique was very useful before, when there was no limit of keywords then a website was filled with the keyword that you wanted to position, and then the web for users, with normal content. The search engines have pursued this technique and as I told you, today nobody does it.
- Spinning: It consists of the creation of articles reusing different original texts. That is, imagine that I make an article where my keyword is “digital marketing agency in Madrid” and then with the same text change agency by company and public that article. The famous Google Penguin algorithm aims to penalize this type of actions, which today is widely used.
- Keyword Stuffing: when content is made for search engines and not for users. That is, when there is excessive use of the keyword, an over-optimization. 10 years ago this technique was widely used, but today nobody exceeds 2.5% use, since search engines have focused on the user experience.
- Texto oculto: Similar to the first point of which I have spoken to you, the cloaking, consisted, no one uses it, to put an invisible text in the eyes of the users but the robots could see it. In this way you could add the keyword of interest many times but you would not bother the user with it.
- Backdoors: This technique is quite elaborate and complex to perform. It consists of sneaking into a web page and hiding a link to your website, in order to transmit its domain authority.
- Spam: It has always been said that the best way to get links is by commenting on other blogs or newspapers, and it is true, but with control. Google penalizes SPAM, always put the same message and a link to your website, for obvious reasons.
- Compra de enlaces: the big point of balck hat seo, the acquisition of paid links. It is curious that these tasks are penalized when there are dozens of links buying pages in newspapers, blogs or on any website actually. It goes totally against the guidelines of Google and is that from their point of view the links should reward quality content.
What are the consequences of balck hat seo?
The strategy of this type of tactics has two possible consequences:
Manual actions: The first thing Google usually does if it detects suspicious actions is to give you a warning, which you can find in the manual actions section of the Google Search Console. In that case, it is time to stop and try to correct some of the mistakes you have made.
Loss of positions: if you have taken advantage of these techniques too much Google will make you lose positions. In extreme cases they could make your SERP results disappear, and you will have lost all your work, or your client …
Where is the límite?
It is clear that neither support nor recommend the use of these techniques to improve the positioning of a website, but it is clear that if you want good results you have to do something different from the rest of the users. In my case, the most “illegal” thing I have done has been the purchase of links in some media, and the truth is that the results were positive. That is, whenever you do things with measure, control, get a couple of links a month, either buying or writing in different media, you will have no problem and improve your positioning.
I hope this article about the SEO black hat has helped you. It helps that you know that in the long run it does not compensate for a job, in some complex or expensive cases, as search engines are increasingly attentive to this type of activity, and do not hesitate to sanction if they see reasons for it.
If you have any doubts about the use of black SEO, or you know of a nearby penalty case, I will be happy to know how you solved that sanction, in case I got it clear.
See you in the next article!