Add value to your professional career with social media
As social media platforms evolve, it becomes more important that businesses and professionals engage with them. Among many other functionalities, social media offers the opportunity to create a personal message and help boost your career.
Social networks represent a magnificent channel to connect with customers on a personal level and maintain a brand in all marketing channels, it allows us to tell who we are, what we do, and what differentiates us in our market.
Here are some tips for using social media to boost your career:
Choose the social media
A very important point is to choose the social network that best suits your professional profile, it is not the same to show the capabilities and experiences of a graphic designer, than those of an administrator or accountant. Each professional is unique, in the same way social networks are, each one offers you the right platform to show your value. LinkedIN is the most recognized, used and accepted professional network, however, it only allows you to show certain aspects of your skills and knowledge.
Take advantage of resources
Although it seems basic, it is essential to learn how to use the network you have chosen to take advantage of the platform in your favor. On the Internet you can access countless videos, infographics and professional advice to understand them. Study all the tools and their functionality to give your network a proper use and boost yourself as a professional.
Post on topics of interest
Most people struggle with how to keep creativity alive on their professional social media accounts. When trying to maintain a professional tone, it can be difficult to make your account attractive, so we recommend talking about things you like, since it is always more valuable to write about what we like rather than something that is not passionate, this also will give an interesting version about you to your target.
Create your own content on social networks
It is important to maintain the interest and credibility towards you through the quality of the content you publish. Avoid getting into the habit of sharing or retweeting too much from other accounts. While it may be easier than composing your own, it won’t really involve other users or add value to you.
Take care of language and spelling
Take the time to check spellings and construct texts with appropriate, creative and simple language to gain credibility and reach your followers and / or potential employers. It is best to edit comments and posts before clicking the share button.
Investigate and interact
Take the time to study the sector you want to approach and how to do it. See who shares what you write, read the comments they leave you and always try to respond to maintain communication and interest.
There are many ways to incorporate social media into your work day. For example, book a five or 10 minute break to share or retweet something of interest or post something beneficial to your employer.
Avoid merging personal and business accounts
If you really want to keep your personal life separate from your business life, be cautious about who you accept as a friend on your networks or create alternate accounts. Although including some personal things in your professional accounts is recommended and attractive, it is very easy to overdo it and show an inappropriate image that takes all the effort put into creating respect and credibility
Make good use of the many platforms available and decide which ones will make it easier for you to maintain a professional tone.
See you in the next article!