I will also give advice to those inexperienced people who want to start in this world. Three years ago I was in the same point, and I had to look for information on my own, and after looking a lot, I finally found what I wanted, with a little help everything is easier.
Why do Facebook Ads campaigns? Doing campaigns in Facebook Ads gives more and more positive data. With this guide you will learn to mount a campaign on Facebook and Instagram and give more visibility to your brand. With your ad manager you can promote your Facebook page, your publications, and you can also target your…
The chatbot in the digital marketing world Artificial intelligence continues to take giant steps and is increasingly present in our daily lives. There are many large companies such as Facebook or Vueling, which are betting heavily on the implementation of this technology in their digitalization strategies, and in this article I am going to talk…
The best forms plugins for WordPress If there is something that never fails in a web page is a contact form, a more relevant decision than it may seem. Thanks to them we can get quick and easy information from our most interested users, so it is important that the user experience and usability of…
Introduction to Business Intelligence and Big Data One of the most fashionable terms in the digital and business world is business intelligence, a term that goes hand in hand with Big Data. Both concepts are part of the movement of digital transformation of companies, and in this article I will make a brief introduction about…
How to get a successful digital marketing plan? Second Part In the first installment on the best way to get an online marketing plan towards a short introduction to the topic and explained the first stages of the process. After knowing the initial situation of the company and defining the objectives, it is time to…
How to get a successful digital marketing plan? First part There are many small businesses and freelancers who launch marketing campaigns in Google AdWords or create profiles on all social networks without any clear objective. In this article I will explain the steps to follow to know how to get a successful digital marketing plan.…
What is a CRM for? The concept of CRM is one of the great terms in marketing and management with customers. A tool that is fundamental at the moment that the company starts to get clients and wants to keep them over time. But before knowing what a CRM is for, or knowing the most…
Why use Google Tag Manager on your website? Everyone knows Google Analytics or Google AdWords, but until you take a step into the digital world you do not know Google Tag Manager. It is true that this element is not interesting for small web pages or blogs, where only with the code of Analytics is…
The best wordpress plugins to optimize the cache To get the most out of a web page, it is essential to optimize all the technical aspects of it. The cache is one of those fundamental sections from which we will have to get the most out of it. In WordPress there are several plugins for…
The importance of Local SEO As I have already commented on several articles and pages on my website, there are a lot of organic positioning strategies. From my point of view, the best technique to improve this positioning is local SEO. This positioning strategy is aimed especially for small and medium companies, and in this…
How to optimize Twitter? Twitter is one of the most important social networks of the moment, and somehow changed the way of giving the news. This social network can give us many headaches, since nowadays it is used as a form of customer service. In this article I will give some guidelines to get good…
What are agile methodologies? Digital transformation is bigger and more complex process than people think. The ultimate goal of these changes is to improve the performance of the company. For this it is necessary to adapt to the times of today. Agile methodologies not only facilitate the internal work of the company, but also reduce…
The 10 best wordpress plugins to optimize images Images are an essential component for any web page for various reasons. On one hand they make the web more colorful and less monotonous, it helps satisfy the user. On the other hand it also helps positioning it. As I have spoken many times, Google and the…
9 Free image banks you should know A picture is better than thousand words, and on the internet this saying is true 100%. A good photograph in the right place can make people hire your services or buy your product against those of the competition. But unfortunately not all companies can afford a professional photographer.…
What is the User experience? The user experience or UX is the process of improving customer satisfaction with a product, in this case a web page or mobile application. It seeks to strengthen web usability and generate a superior sense of pleasure in the interaction between the client and the product. Nowadays it is the…
What means digital transformation? The term digital transformation is a fashionable concept. All directors believe that having a website with good usability means that they are already digitally transforming their company, but nothing is further from reality. This process is longer and more complex than many people think, so it is necessary to contact specialists.…
What means Usability (UI)? In my first article, How to start in the Digital Marketing world? I already made a small introduction about usability. In this article we will deepen more so that you can understand it and with it apply it in your projects. Usability is the ability of a program, software or in…
Factors and Stages of Digital Transformation As I mentioned in one of my first articles, What is digital transformation?, The evolution of society and technology go hand in hand, and is affecting companies. To all types of companies, large and small. In this article, I want to emphasize the different factors and stages of digital…
How to manage a crisis in social networks? At present, social networks have become the new communication mechanism between client and company. When a user has a problem or complaint, they will go to Facebook or Twitter to say it. It is a way of putting pressure on the company, since it will have the…
Social network Mastodon. The alternative to Twitter Social networks are, increasingly, a hotbed of conflicting opinions. There are many companies that want to stop these events by hardening the rules of behavior. In recent weeks the social network Twitter has blocked several accounts automatically by tightening their usage rules. The use of certain expressions, which…
What is a linkbuilding strategy? There are many techniques that exist in the digital marketing world to improve the organic positioning of a website, and linkbuidling is one of the most popular. A linkbuilding strategy consists of the construction of links pointing to a web page. This technique is one of the most important factors…
How to develop an effective SEO strategy? 5 steps to follow In one of my first articles I gave some tips to improve the positioning of a website, in this article I will show you how to create an effective SEO strategy. As an SEO consultant I have developed many effective SEO strategies for my…
Facebook for companies. 15 tips to get the most out of it. I open my section related to social networks with Facebook, its king. The data of this social network frightens anyone who devotes a minimum of time to analyze them. The giant created by Mark Zuckerberg already has more than 2 billion users worldwide,…
19 Digital marketing tools In this article I will talk about the some digital marketing tools. I will divide the tools according to their usefulness, I mean, if they are valid to improve SEO, SEM or Social Media. I will talk about the tools I have used or I am currently using, and therefore I…
9 tips to improve the SEO of your company After my first article about how to start in the world of digital marketing, I would like to continue for the fundamental pillar of this, the SEO. In this article I will give 9 tips to improve the SEO of your company, for which it is…
This is my first article, and I would like it to be special. That’s why I thought about what I was looking for three years ago when I started in this world. Basic information about digital marketing, and how to start in that sector, which looked, and looks, so interesting. What does Digital Marketing mean?…
