The best pages to offer your web writing services One of the pillars of digital marketing is undoubtedly content marketing. It is not easy at all to find people who have the gift of the word to enhance blog articles and create the content of a web page, that is why quality web writing services …
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Google Algorithm Update What changes does this Core Update bring? It’s not new news that Google is constantly improving the way its algorithm interprets our searches. This can be beneficial for some webmasters, but it can end up with many sites that are profitable for others. For this reason, in this article I want to …
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What you should know about the domain authority (DA) In the world of SEO positioning there are words that everyone should know, and without a doubt two of them are page authority and domain authority. In this article I want to talk to you about authority on the internet, so that you know what factors …
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Everything you need to know about Google My Business Google is the most used search engine in the world, with a usage quota greater than 90% in Europe and the United States, not in vain more than 4 million searches are performed per minute. Many of these searches are related to shops, restaurants, cafes or …
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What is black hat seo? On many occasions you will have heard, in the case that you are interested in the organic positioning of the web pages, that there is a lot of talk about black hat seo, a tactic prohibited by Google. Do we know everything that entails, or what practices are those? Because …
Everything you need to know about programmatic advertising Digital advertising is experiencing a major boom in recent years. Entrepreneurs have realized that conducting digital campaigns is much cheaper and more profitable than traditional advertising. Year after year we see how the investment in digital advertising increases and there is something more than Google Ads and …
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Google algorithms What is the Google algorithm? Google does not classify search results randomly, but follows a «program.» Thanks to Google’s algorithms, it’s not just one, it’s five, the search engine decides how to position the results. The operation of each of the algorithms is a secret, whose objective is to offer the best result. …
SEM Advantages and Disadvantages Digital marketing has many points, but without a doubt, SEO and SEM are the fundamental pillars of any online positioning strategy. In this article I will talk about SEM advantages and disadvantages, as well as the reasons why you include this strategy in your projects What is SEM? SEM comes from …
The importance of web architecture Web architecture is one of the most important factors when starting a new project or correcting one. In the past websites used to have a horizontal architecture, but nowadays it is recommended that the SEO architecture be vertical. With a good web architecture we will get the bots of the …
The importance of Local SEO As I have already commented on several articles and pages on my website, there are a lot of organic positioning strategies. From my point of view, the best technique to improve this positioning is local SEO. This positioning strategy is aimed especially for small and medium companies, and in this …
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